Walrus was the first brand of tents (tha I kow of...) to use the hub.
This is their reason why :
RAPID HUB
A number of our tent designs center around the use of our "Rapid Hub." Our hub tents are related to the widely-known structures called Geodesics.
Why the Rapid Hub? Here are the principal reasons - Triangulation: Look around at constructions that require stability, strength and stiffness, from a tripod to a bridge girder, you will see triangulation at work. Less material needed to achieve rigidity: our hub-style tents can use less pole footage. Rapid set-up and take-down: since the hub allows the pole system to be inter-connected, the poles easily fold up with the tent skin. No poles to be lost. No poles to insert and remove. Set-up is simple and swift.
Most systems use pole crossings, because that is where a semi-triangulation takes place. The problem is that there is much slack at that point, as poles can slide over one another; some tent makers try to correct this problem by tying the poles together with a fastening device. The Rapid Hub is like a pole crossing, but it is much more rigid, as the poles are fixed at the point of intersection. A hub is somewhat like a triple pole crossing, without the pole crossing through the intersection. You accomplish more with less.
Rapid Hub provides stiffness and lightweight strength with economy and elegance.One of those tents , the Arc 4 :

Jim Giblin, the MSR Hubba designer, used to be at Walrus. (now MSR tent category manager)
Note that the MSR mountaineering/expedition tents don't use hubs.

MSR Stormking, all season,non hubbed Easton Syclone poles
Hubba Hubba ,3 season, hubbed DAC Featherlite poles.