China is 1.3 billion people and there are a lot (understatement) of factories manufacturing outdoor equipment here. Some of the North American and European brands who long ago set up their own factories in China seem to monitor their quality control very closely indeed. Other brands have in the past (or continue to) outsource their work to Chinese companies who run the whole gammut from very good to, well, you know ... the opposite. A recent example: Katadyn moved the manufacturing of their Optimus brand stoves from Sweden to China a few years back and have now had to undertake a costly and brand-damaging recall of their Nova and Nova+ multi-fuel stoves. Not a good look for their flagship models, but that's what you get here when you don't pay attention. Some manufacturers also run multiple versions of the same product line with a highly specified - higher quality version being exported to the first world and a lower specified and lower quality version being made for countries with lower income levels. There is no generic China standard, just as there is no generic Australia standard. With some qualification, you get what you pay for.
Many Chinese manufacturers are trying to unhook themselves from the outsourcing wagon and want to set off down their own path with their own brands. Often, this is done after many years of manufacturing for high end North American and European manufacturers. Yes, standards do rub off. Some companies have trouble though, escaping the 'copy a successful model' path and some do not remotely understand the need for their own internal R&D. Sounds like everywhere else, doesn't it?
Fire Maple is certainly one of China's better known stove manufacturers and some of their models are very good indeed. Their web site (
http://www.fire-maple.com/) is bilingual (Chinese & English) so you can check out their product lines for yourself. The other stove manufacturer here is Bulin, but their designs are still reminiscent of MSR, Optimus and Kovea stoves (and sometimes all in the one stove), but they will get better. A lot of new Chinese brands are appearing here now in the outdoor stores and most of these are hard at developing their own IP. Those that aren't are, as Corvus has noted, already moving their operations to cheaper labour areas in southeast and south Asia. Their quality is very, very poor; they spend nothing on R&D and they produce with wafer thin margins. Often, this is what Australian outdoor retailers are buying. The higher end Chinese outdoor equipment manufacturers (that is, Chinese brands such as Fire Maple as opposed to high-end North American and European brands manufactured in China), will over time be more widely seen in the Australian market, as they are already in the North American and European markets. But they are more expensive, as you would expect from high end manufacturers.
One problem for monolingual Australians looking at Chinese (or Korean & Japanese) outdoor equipment, is that it is quite often difficult to do any thorough product research or to find & read equipment reviews & specifications when they are not published in English. So, when you walk into a shop and the cheapest, lowest quality equipment on the shelves is stamped 'Made in China', one has no way of knowing if there is anything better, what it would be and where you would find it. Life eh?
rucksack